Defining My Avatar

Defining My Avatar

You don’t have to spend too much time in your business to realize that you need to define who your ideal customer is.  In online business, the prominent term for this is referred to as an avatar, and it refers to an all-encompassing term that includes several factors we need to consider when we are focusing on targeting and speaking directly to our ideal customer.  Even though we might also reach beyond our ideal customer, and we may even eventually have multiple avatars for different segments of our business, it is crucial that we begin with one central avatar for our business and heavily focus our advertising campaigns on reaching that ideal customer with all our might.

There are a number of questions you will want to get super specific about when creating your avatar, but for the sake of simplicity and ease, I want to focus on the first two questions I personally feel are the most important when determining and creating your avatar.  1.  Who are we?  and 2.  For Whom?

Who Are We?

As in, who is my business?  What are we about?  What do we look like?  Feel like?  Smell like?  Talk like?  What is our motto?  What are we known for?  What do we want to be known for?  This may seem obvious, but it also may not be something that comes easy for us initially.  When I think of who I am as a business, I think a lot about the first and lasting impression I want people to have when they see my brand.  I also think about things like the kind of vibe I want to give off, the style of my website and logo and the unspoken and spoken authority my business has in its industry.  This causes me to need to do a little research, and find out what I like to look at online and what the brands inspire and leave a lasting impression on me.  And I’ve realized more and more that I need to do this often to stay current and see what others are doing in terms of demonstrating characteristics that I want my company to have.  It may seem silly, but even font and graphic choices go a long way in terms of impression and demonstrating a specific idea in our minds. Sometimes it’s obvious and other times it’s very subtle.  For instance, some fonts appear more authoritative, elite and chic while others may be crafty, cutesy or whimsical.  Also, is the font too small or too busy to read easily?  I don’t want to spend too long on this topic, but it begs a little bit of our care and attention, and I know personally what I think about as soon as I see the fonts on a website and read the copy in an ad.  And so should you!  To help me with this process, I’ve installed an app on my browser called “Font Ninja”.  If I’m on a website and just really like the look of it and feel, I can turn on Font Ninja and it allows me to see which font they used.  I love it!!  I’m nerdy like that. 😉  Graphics are very similar.  If I see an out-of-date graphic on a website, it causes me to question if the business is really serious and forward thinking or behind the times.

So, think about what you like to see.  What leaves an impression on you that you want your customers to have when they see your brand?  Get as specific as possible.  Nothing you write down is stupid or irrelevant if it is truly what you want your impression to be.

For Whom?

This one may take you a little more time to figure out.  I’ve found that my ideal client and who my clients actually tend to be are sometimes different people.  Sometimes, we may start out with a broad idea about who are clients are (everyone), and then realize over time, with savvy advertising strategies, that we are able to niche down into something more specific (women in their 30s and 40s who live in rural towns).  Play around with it.  Create ads on Facebook or Instagram and start broad and narrow down after you see your statistics and who is responding.  But the bigger and more helpful questions might be, “Who do I want my customer to be?” and “Who is like me?” or “Who can I help the most?”  This is a great place to start, and testing out your ads and noticing who responds to your posts are great ways of identifying who you are speaking to.  Businesses who take the time to carefully define their ideal client are more likely to become crystal clear with how they advertise and what they achieve with their advertising efforts.

More and more lately, I’ve been hearing and reading about business owners who identify their specific clients and even give them names.  I heard a podcast the other day where a business owner was describing this woman in her mid-thirties who lived on a farm in California and raised goats.  This woman made goat milk soap and sold it at her local farmers’ market.  Anthropologie associates just happened to be walking through that farmers’ market one Saturday afternoon and they were interested in carrying her soap in their stores.  She has to find out how to mass produce the soap and package it in a way that would sell to Anthropologie customers.  This was her ideal client. That’s pretty specific right?  That’s how specific we need to be.  We need to tell our client’s story from start to finish, so we can begin to answer their questions and address their pain points from the gate.

When we ask these questions, we really get the ball rolling with our business and find out what we’re actually about.  It helps us begin the process of fine tuning our business and understanding who we want to be as a business brand and who we are marketing to.  And, truth be told, this is my favorite part of the whole process!

So, get to work, my friend!  To make it easier for you, I’ve created a printable sheet you can download and fill out for your own business.  And ideally, I’d love for you to print out this sheet and put it and the ones that will follow about your avatar at the very beginning of your business notebook.  It really helps to think these things through!  So enjoy!  And if you get the chance, share with me what you found out by doing this simple exercise.  If you’ve done it before, it’s OK.  You can always do it again.

As always, please feel free to share this with someone else who may need it.  And tell me how you liked it! 🙂

Grab your worksheet here!

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a little progress at a time

My goal over the past month has been to chronicle the steps I’m taking to get my online courses off the ground.  Each day I work on my online courses, I’m writing down what it is I’m doing, how I’m feeling, what I’m getting stuck on and all the bells and whistles that go into making this happen.  My point in doing this is to show you, my dear readers, all of the necessary (and unnecessary) steps that go into creating a (hopefully) successful online business.

To spare you from having to read post after post of each little step I’m taking, I wanted to just share with you an excerpt of an online journal I’m using to track my progress in Google Docs.

This is what I have so far:

Thursday, March 30th, 2017

Spent wayyyy too much time messing around on social media and wasting time, but was able to get cracking on this course “Unveil” so I feel pretty good about where it’s going.  Module 1 which is the intro module that sets the tone for the entire course is nearly complete as far as content that will go into it.  That feels good and gives me a strong vision for what I will hopefully accomplish when I work on this course again in the near future.  When?  I will work on this course on Tuesday, April 4th.  

 

Tuesday, April 4th, 2017

Today I’m working at Cuppa Austin.  Have a headache due to sinus pressure.  Don’t feel rested and feel restless with all that I need to do to catch up.  Need to focus on one task and just see it through to the end.  Need to get Convert Kit opt-in set up and schedule content for Reveal.  Please Lord, let me get focused so I can start making money at this business soon.  I need desperately to get focused and produce something.

 

I’m ending today’s work feeling very excited.  I finished the practicing module.  I need to go back tomorrow and read through it and tweak it and add detail and refine the modules and lessons I’ve written out so far, but for now, I feel good about its progress.  I was focused today, despite my initial headache and distracting disposition.  I am hoping to keep flowing like this throughout the week and be ready to actually develop the slides and video content the week after next.  It is really crucial that I get this content written out, so I can start taking snippets of it and using it in mini tutorials, blog posts, podcasts, and freebies.  I have to have this content done before I can begin creating this community and getting followers.  So this is good progress.

 

Tomorrow I will go back and tweak a bit, but then begin the hardest and longest module which is the 10 Rs of Successful Singing.  My goal is to be done with the bulk of the content by end of week.  If I do this, I can begin to break it down and create content based upon it.  

 

Yay!!!

 

Tuesday and Wednesday, April 11 & 12, 2017

Yesterday (Tuesday) I woke right up and was ready to hit the ground running with working on my course.  I completed the first module and started immediately with the module “10 Rs of Successful Singing”.  I got through the first two lessons and it felt like it really flowed out of me.  I enjoyed it and felt like I had a new spark lit under me in doing so.  Today (Wednesday) was a bit of a different story.  I struggled to get out of bed after a night of being kicked by Georgia in bed.  She was super restless from about 1:30am onward (I think), so I finally took her hot fleece pajama bottoms off and she settled down a little.  I got up at 5:15 and dragged myself to the coffee maker and got out the door by about 6:15.  When I got here, I got caught up looking at pictures of my friend, Camilla, who just passed away from breast cancer and feeling sad and side-tracked thinking of her and how quickly her life vanished away. but then I just snapped out of it and jumped in. Funny how you can think that you are not inspired or motivated, but the actual DOING OF THE THING can make you motivated. Your flow sometimes comes regardless of the right circumstances and feelings. I love that about creating. We never know what we can make of something, even in a less than optimal situation. For instance, sometimes my best workouts are those that I didn’t feel like doing, but I got my sports bra on and workout clothes and put on my shoes and got on that treadmill anyway, and I ended up feeling amazing and exhilarated afterwards. Some of my best days are days when I didn’t want to get up, but I did it anyway, and I ended up having a special encounter with a close friend or was inspired in a way I didn’t think was possible. Some of my best singing days are days where my voice started out raw and raspy, but I warmed up and worked through it and began making some absolutely glorious sounds. Some of my best teaching has been on days when I dreaded that first student arriving at my house, but the student came and we worked and made amazing progress that got both of us fired up and energized. And some of my very best creative days are the ones where I thought I had everything in me BUT creativity, but I started working and things started pouring out of me like a never-ending, creative fountain.

 

This morning, I spent a good deal of time just chasing my tail, but I still managed to get quite a bit written out in my online course, nevertheless.  That inspires me.  That propels me to get up early again tomorrow and get back at it.  It feels like such SLOWWWWW progress, but it’s progress, and I’m proud of it.  

 

Since my kids will be out of school for Good Friday this week, tomorrow (Thursday) is the last day I really have to get some things done in my business.  And guess what?  I have a hair appointment and a therapy session.  I know!  Go me!!!  But I do plan on allowing myself some space in the wee early morning hours to wrap some things up so I can hit the ground running like a champ next Tuesday!

 

Tomorrow, I’m going to continue playing around with customizing my Convertkit opt-in box for both sites and create an email sequence for both sites.  After I create the email sequence, I will then create my freebies to entice people to opt in.  At that point, I will need to go ahead and set up LeadPages, I think, in order to get more email subscribers.  

 

One of the biggest things that keeps tripping me up here is what to do first.  I really think I need to create an email sequence first, and then create my freebies from there.  But I’m not sure.  I plan to host my pdf files on amazon.  

 

So much to learn!  Right?

 

The other thing I need to do, in addition to getting set up with my email sequence on Convertkit, is go ahead and bite the bullet with some big purchases.  Right now, I need a good lav mic, and I already have one in my shopping cart with Amazon.  I also need a Blue Yeti mic to start podcasting soon.  And I need to get a good computer camera to do live video on my computer.  I also need a desk top tripod for my iphone and a ring light.  Let’s see, what else?  So much I need to figure out!!

 

Lord, help me prioritize all this and get it down soon.  I feel like I’m treading through quick sand right now, but I know, at some point, this will all come together and I will know what I need to do!
over and out…

Nothing crazy, out-of-the-ordinary, but this is where my head currently is.

Thoughts?

I’d love to hear your stories as you journey through your online business and figure things out along the way.

Committing to Mastery

If someone would have told me years ago that practicing every day would make me an incredible singer, I would have never believed them.  Something in my mind would have said, “Oh…that might work for someone who has a lot of talent or money or time, but not me.”  As much as I wanted it to be so, in my mind, this dream just didn’t seem possible for me.  I thought that other people were fated with being successful singers.  I didn’t think I had a space in that arena.  As much as I wanted it to be so, I didn’t have the confidence that my actions had the potential to actually make it so.  So I created my fate by that belief…that false belief.  And I quietly, subtly submitted to the role of side-liner, singer sub, onlooker, supporter and cheerleader to all my colleagues and friends who were succeeding at it.  But I was rarely ever the one to actually have the success.  “Gosh…that’s sad, Amy!” you might be thinking.  Yes, but where in your own life have you played the same role?  And don’t get me wrong:  I have very little regret.  I was happy there (or so I thought) in that space.  But I can’t help but always wonder, “What more could I have accomplished if I would have just changed my beliefs?”

Funny how life comes full circle.  Now, I am a mother of 3 kids I need to nurture and instill these beliefs into.  I am in the process of restarting my vocal studio with a completely different business model that requires lots of risk, lots of time, and inevitably…lots of money.  On February 4th, as you all may know, I decided to take the plunge and quit my full-time job in order to pursue this endeavor of creating online vocal courses and going ALL IN with my business.  It hasn’t been easy.  Money is tight in our house.  Actually, incredibly tight.  Before I quit my job, I decided I’d still work the same hours I was working at Apple, from 5am to 1:30pm Tuesday through Friday, so we could keep the kids in the same routine they were already familiar with.  But this ultimately means I’m still missing seeing them off to school and spending days coloring and having dress up tea parties with my 3-year-old princess since she’s still in preschool 4 days a week so I can get this off the ground.  Since my last day at Apple (over 6 weeks ago), I’ve invested in two online courses that teach me how to create courses and get in front of the camera in the most professional way possible.  I am learning the ins and outs of WordPress and Canva and my hosting company, Bluehost, as well as Convertkit and Buffer and all the nuances of social media marketing.  It’s a HUGE learning curve, but I’m dedicated to practicing and learning day-by-day.  Sometimes I make monumental leaps and other days I make incremental progress, but something has clicked with me that has never clicked before:  My dedication and commitment to this process of learning and getting this all down and working on it every chance I get is causing some SERIOUS MOMENTUM.  I am experiencing baby successes that are leading to toddler successes.  And I’m pretty sure these toddler successes will one day graduate from Kindergarten and become 1st grade successes.  And a year from now, I’m POSITIVE I’ll look back and say, “Wow, Lady!  You’ve come a long, freakin’ way!!!”  Cuz that’s how I talk to myself.  I call myself “Lady” and say “freakin'”.  😉

All that to say, when we are dedicated to the process, and working on it every day, incremental success becomes inevitable.  It’s the same with fitness, our abs, our guitar, or our finances.  Whatever we spend lots of time on, playing around with, reading up on, asking others about, tweaking, adjusting, trying…PRACTICING…we’ll eventually master.  Will we master it to the level where we’ll become world famous and make millions of dollars?  Who knows.  But we will never know unless we commit.  And as you know, the reasons behind our commitment have to be super clear and super strong.  We have to know where we’re going and identify the processes that will get us there the quickest.  It is imperative that we understand this and recognize what we’re doing at every step.  But it is even more important that we make some kind of progress every single day.  Most people get defeated because their efforts are scattered and random.  And then they wonder why they’re not seeing results. We always want to see immediate results for our actions, right?  But true success rarely comes in the form of immediate results, if ever.  We know this fundamentally, but when someone doesn’t respond to our blog or Facebook posts or even our paid ads, we can’t help but take it personally and get discouraged.

So today, I’m charging you.  Commit to the mastery of the skills your are learning.  Commit and put all those eggs in that basket.  You may not see the outcome and reward in doing so for months or even years, but you will eventually reap the benefits of your commitment to practice and get better along the way!

Consistent Doing = Consistent Progress

Consistent Doing = Consistent Progress

I don’t want to brag :), but I am SO happy with my progress on my business this week!  First of all, I took the leap, and I’ve been taking not one, but two online courses simultaneously:

  1. Courses that Convert by Amy Porterfield – a step by step approach to creating courses that will SELL!
  2. LIGHTS, CAMERA, BRANDING! by Tiffany Lee Bymaster (aka Coach Glitter) – a guide to being the best you can be at video — whether live or prerecorded.

I know…pretty crazy!  But the courses seemed to compliment each other so much and each had specific content that is directly related to the business I’m trying to create, so regardless of the workload, it just seemed right!  And can I just tell you…I’m learning SO much!  And I’m motivated to do the work, ya know?  Before I enrolled in Courses that Convert, I felt like my wheels were spinning.  I knew I needed to do something, but I didn’t know what to do first.  Since this course was not cheap (around $1000), I gulped when I signed up.  But I now know I did the right thing.  If I am able to do the work and get this process underway in less time and with less headache and mental and emotional mindgames, I know I can make this business happen and set attainable goals for myself along the way.  This feeling is such a good one for me to have, because I know that it isn’t just hype and emotion, but the actual doing of the hard work that gives me perseverance to go on.

So yesterday, after getting my daughter off to school, I finished Lesson 2 of my coursework and decided to just dive in and create my course outline.  I was so focused it was unbelievable!  I was able to rip out my course outline in less than 2 hours and have a much clearer vision for how I wanted to structure the content!  This was a HUGE stride for me and my business yesterday.  I had been feeling so defeated, like I just couldn’t get the things done I wanted to do.  And all of a sudden, it was SO clear and borderline EASY!  Now it was only that easy because I had been laying the foundation and doing the little things that I needed to do leading up to yesterday.  But, it was effortless and so rewarding!

Everyone says that, once you get into the habit of exercising, running, practicing or any other kind of discipline, it becomes addictive.  You can’t live without it.  I never really understood that until recently.  I’ve never considered myself to be a runner, for instance, but after months of running on my treadmill every single day — whether it was just a few minutes or a half hour, rain or shine, feeling good or not — I ran!  And now I can honestly say, “I love running!” and I miss it when I don’t do it.  It’s also opened the door for more kinds of workouts that my body needs and made me not as timid to jump in and try new things.  Weird how that happens, right?  And very early on, when I began singing, I wasn’t that good.  I tell my students this all the time.  I mean, I had a raw talent, but it wasn’t anything like what it is now.  My teachers had their work cut out for them.  Many didn’t even take me seriously.  I was refused by some prestigious vocal coaches I wanted to work with, because I wasn’t good enough to work with them.  But I kept trying.  I kept practicing.  I never lost my zeal for learning and trying to find the answers.  And even though I never had the “career” I initially thought I wanted to have as a singer, I still went a long way with my voice and can do things I never thought possible when I sing.  The same is true for me and my business.  What used to be a dread, because it was overwhelming and I just couldn’t grasp all the seemingly endless processes and things to learn, it is now something I can I honestly say I wake up looking forward to working on!  From the moment I get my coffee, I find myself drawn to my computer to see what else I can learn or create.  This is when I know I’ve formed a habit worth hanging on to.  A long time ago, I heard the quote that has been attributed to George Washington, “It’s wonderful what we can do if we’re always doing.”

So there you have it!  It’s the doing of the things.  Not all at the same time…but day by day by day…that eventually get us to our goals.  But just like the doing can take us to our goals, the choice not to do will also take us somewhere.  And that somewhere is not a good place for me.  And I suspect it isn’t for you either.

Have you ever read the book, The Slight Edge, by Jeff Olson?  It’s such a timeless and true book about success…in virtually any aspect of our lives.  I resurrected this book recently just to thumb through it and get inspired, and I was immediately hooked back in.  The premise is simple:  do little things every single day and you will get results.  Whether those little things are good habits or bad habits, they will eventually have an outcome.  The outcome is never today or even tomorrow.  Very rarely is the outcome even a week from now or a month from now, but slowly and steadily, progress happens.  And that, my friends, is the underlying impetus for me.  I know that, if I’m always doing, I will eventually achieve my goals.  I will eventually have the life, the voice, the business, the body, or whatever it is I’m aiming for.

I said all that today, because I want to encourage you, friends.  If you are struggling, feeling down, feeling defeated, feeling OVERWHELMED, just know that your consistency in the doing will pay off.  Your perseverance when times get hard and you wonder why you’re working so hard will eventually lead to something you can be proud of and feel good about!  I also wanted to encourage those, like me, who have a very limited amount of time and resources to accomplish your goals.  This may not apply to everyone reading this, but I can say that it takes a Herculean effort on my part to do a n y t h i n g of significance.  And I’m talking about even getting laundry folded or a room vacuumed.  I have 3 young children ages 8, 5 and 3 currently as I write this post.  And up until last month, I had a full time job at Apple.  And for years, I never knew how to carve out time to actually create or make something happen for my business. I felt trapped — and even paralyzed — like my hands were tied and there was nothing I could do.  Ever feel like that?  Like you want to make something happen, but overcoming the odds against you just feels too hard and exhausting to even begin?  Well, I can relate.

It actually wasn’t until I quit my job that I realized how much time I had had prior to working — time that I didn’t even know I had!  You know that old folk tale where the guy complains that his house is too small and prays for a bigger house, so the next day, he acquires a roommate, and then two cows, and three goats, and 10 chickens (I’m probably getting this wrong because I have a terrible memory about stories), but the gist is that his house was filled up with all these things, and when he finally got rid of all these things after a month of living with them all, he all of a sudden had the HUGE home he desired (and he probably enjoyed the smell of it again too)!  I find this to be true for me.  I had ALL this time that I didn’t know I had before I worked full time.  Then I worked full time and had no time at all — not even enough time to SLEEP.  So now, I’m not working full time and I feel like I have SO much more time available to create the business I want because I know what it was like not to have any time.  Does that make sense?  I hope so!

So, if you don’t feel like you have any time to create the business of your dreams and make the kind of progress you want to make with it, maybe it’s just time to reassess what’s on your plate.  Do you have too many goats and chickens and cows lurking around?  Do you have time you don’t even know you have?  What if you got up a couple hours earlier?  What if you went to bed a couple hours later?  What if you took advantage of a sitter a couple days a week or took a break from social media or t.v.?  I know there’s no ONE FORMULA FOR ALL, but here’s what my work schedule currently looks like:

Tuesdays – Fridays

  • 4:15am – wake up and drink coffee 🙂 and have some quiet time
  • 5:00am – start working (either in my home office or at a coffee shop, since they open at 5am and my house can sometimes be crazy in the morning)
  • 7:00am – eat breakfast and help get my kids ready for school (if I choose to stay home)
  • 8:00am – work out for 30 minutes and shower
  • 9:00am – get my daughter ready for her preschool
  • 9:30am – 11am – get back to work and start working on my courses
  • 11:00am – grab a snack and take a walk or do something I need to do around the house
  • 11:30am – work on my social media sites and wrap up day’s work
  • 1:30pm – pick up my daughter from preK
  • 2:30pm – pick up my sons from school
  • SPEND REST OF THE DAY with my family!

Now, I’m totally not suggesting you get up at 4am!  (actually, I kinda am) But that works for me, and I can tell you that I don’t miss the sleep!  Sure, I go to bed earlier than most people (usually around the time my kids go to bed) on those nights before I work, but I have other nights where I don’t.  The point is, I made a shift in my schedule that automatically carved out a time for me to work.  Even if my kids were home — which they will be in the summer — I can still carve out this early time from 4am to 9am and spend the rest of the day with them without having to hire a sitter most days.  That’s 5 hours a day!!!  Who knew I had that kind of time???  And sure, it takes discipline to get up at that time every morning, but you know what?  I’m addicted.  I’ve done it for so long now that my eyes automatically open at that time and I couldn’t sleep much later if I tried.

I just want to encourage you and help you find time for yourself and for the things you want to do.  If you don’t start actually carving out the time and doing the things you want to do, how can you ever know what you are capable of?  What’s the Dave Ramsey quote?  “Live like no one else NOW, so you can live like no one else LATER.”  And that’s what this is all about:  making necessary sacrifices now in order to build the business of your dreams.  The sacrifices won’t last forever.  And truthfully, they won’t even feel like sacrifices, because you’ll know where you’re headed.  Ya just gotta start.  Now.  Go on…No buts!

Please comment below and tell me how you’ll carve out extra time for yourself and your business this week.

Look forward to hearing from you!

xoxo,

Amy

Defining My Avatar

Getting Organized About Getting Organized

I had an epiphany this week about how my wheels have literally been SPINNING since I quit my full time job on February 4th of this year.  I knew it would be difficult at first to get things rolling, but I didn’t know how difficult it would be to actually GET ORGANIZED.  I tried with all my might to focus and get things done, but as I looked around me, everything was utter chaos.  Some might think that’s just how I am.  I am a creative type.  They may think I like disorder.  But for me, that’s not the case.  I actually CRAVE order.  And even though my life doesn’t always reflect that in how I organize my pantry or do my laundry, I still want to have some sense of what I am supposed to be doing, where I’m supposed to be, and how I’m supposed to be doing it.  And friends, this was NOT happening those first few days of being a solo entrepreneur.  To say I was spinning my wheels was an understatement of the year.  I was flailing and walking in circles.  I was so determined NOT to waste time, that I was, in fact, wasting it by not getting super clear and super organized in my business and personal life.  Does that sound at all familiar to you?

So I literally pressed pause on everything I was trying to do and decided to dedicate the month of February to GETTING ORGANIZED.  It started with sitting down and writing on a blank piece of paper (I love blank paper!!) what I needed to accomplish in my business.  At this point, it wasn’t in any particular order.  It was more of a brainstorm of all the things, processes and ideas about what I wanted to do written out in front of me.

  1. Get my domain registered
  2. Get my domain hosted
  3. Pick a website theme
  4. Create logos and graphics
  5. Find out about course creation platforms
  6. Set up my social media accounts for my business
  7. Year Plan
  8. Month Plan
  9. Daily Plan
  10. Budget personal expenses (aka Family Budget)
  11. Budget business expenses
  12. business schedule
  13. family schedule
  14. grand schedule (combination of two schedules)
  15. studio (office) cleaned up and organized so I can think clearly and get things done

After I did this, I began taking these steps and putting them in order of importance.  In other words, what needs to happen before this happens.  Now, as you can see, there was a LOT to be put into place BEFORE I could actually BEGIN the steps of creating my business and working on it.  And like you may be thinking, I was admittedly a bit overwhelmed by the thought of having to put all these things in place.  But I also knew that I needed to set myself up for success and these steps were super important in order to do that. For instance, if I didn’t have my family budget in place, how could I do my business budget? And if I didn’t know what I wanted to accomplish this YEAR, how could I get crystal clear on what I wanted to accomplish this MONTH, this WEEK and ultimately TODAY???

After I wrote that all out, I made myself another cup of coffee and started to get really excited!  I pulled out my Erin Condren calendar/planner to the month and day I was in and began to map out what days I would spend working.  At this point, I’m not thinking about specific tasks, but rather, what TIMES of what DAYS will I allot to my business.  I made a decision that I would be working on my business from Tuesday to Friday, 5am to 1:30pm. That may seem random to you, but that is the same schedule I had at my full-time job at Apple, so I was already used to this schedule and so was my family.  After I made that decision, I opened up my Google Sheets (have I mentioned how much I love love love Google Sheets??) and began to make columns for MONTHS horizontally like this:  January (already over but still)…February…March…April…(got it?)  Good.  I then took my business checklist I had just written and organized on a piece of paper and wrote the checklist items under each month with things that needed to be done in THAT month.  So under February, I put:  Develop Yearly Plan, Monthly Plan, Daily Plan, Get budget in order, register and host website.  Then in March, I wrote some of the other things I knew I wouldn’t be able to fit in February.  Now, this step was super important because it gave me GOALS to reach and it forced me to be realistic what I could and could NOT accomplish in each given month.  And can I just emphasize that BEING REALISTIC is half the battle for us as business owners–or maybe even more like 98.2%.  For instance, I was already IN February when I began to write out this schedule, so I needed to realize that I would have a shorter time frame in the month of February to get certain things done.  I also knew that, in March, I would have an entire week of not working over spring break, so I had to factor that in as well.  But right now, all I was doing was taking one column per month and writing out an ESTIMATE of what I wanted to do in that month.  Realize that it may change and that’s ok.  This is not a time to be perfect.  (is there ever a time for that?)  This is a time to just start the infant phases of getting a skeletal framework in place and give yourself a visual picture of what you are going to achieve in your business.  Before you do that, you are just spinning.  Does that make sense?  So we’re not even talking about DAYS or WEEKS yet to be clear.  At this point, I was simply just writing out what needed to be done under each month.

After I clarified what it was I needed to do in each month, I then backtracked a bit and wrote out what was compromisable and uncompromisable for me in my life, or, a grand checklist of everything in my life if you will.  Now this step is SUPER important, so please don’t skip this step.  If we don’t take the time to write out what we will and what we won’t compromise, we will be unclear as we go along and make necessary sacrifices in our lives.  This is vital in getting clear as to our understanding of what we’re doing so we can make CONSCIOUS SACRIFICES and not feel GUILTY when we do what we need to do.  I remember, when I had my son, I would get really upset when I would have to go to the bathroom and he would start crying.  It would make me so crazy that I would end up bringing him to the bathroom with me and holding him while trying to go.  Great mental image, I know.  So, my wise sister, seeing how miserable I was said to me, “You need to make a decision about what you will and won’t do as a new Mommy, and stick to it.  Give yourself some groundrules right from the gate.”  This was the best advice I ever got.  From that point on, I decided that I would not be carrying him to the bathroom with me.  If he was upset about my leaving the room, I could put him in front of the open door, but he would not be held while I was going to the bathroom.  It was such a simple decision, but it made such a huge difference and it freed me up and eventually trained him, too.  Miraculous!!  I said all that to say, making a decision on what you will and will not do is necessary for every part of our lives, and our business and family life are no exception.  So, to break this down, here’s what your compromisable and uncompromisable list might look like:

COMPROMISABLE

Sleeping a full 8 hours.

Spending time with friends.

Getting my kids dressed and fed in the morning and kissing them goodbye.

Decorating my house.

Shopping.

Calling people to “chat”.

Spending time on Facebook that doesn’t involve business.

Extracurricular Activities with school, church and community.

Couponing or bargain hunting.

UNCOMPROMISABLE

Picking my kids up from school.

Cooking and eating a healthy, satisfying dinner with my family.

Helping bathe my children and putting them to bed.

Having quiet time in the morning that is just for myself and spending time with God.

Spending quality time with my husband.

Working out every day.

Reaching out to people in need.

Keeping my house picked up and clean.

Paying close attention to and adhering to our family budget. 

The important part of making these lists is to get really specific here.  That way, you can always come back to this list and say, “Oh, yeah…I said I wouldn’t compromise that, and it looks like I am.  Time to change gears!”  It’s a guide.  And that guide is based on who you are and what you are about.  It is the heart of what you do and how you do it!  Don’t skip this!

So…moving on!  After I had created my business checklist of all the things I needed to do, I knew what days and times of the week I’d be working on that and I knew what was important to me and what I would and would not compromise to make it happen, THEN and ONLY then could I get clear on how I was going to go about all of it.  And that meant some really explicit and detailed scheduling — sometimes down to the MINUTE — so that I could make sure it all happened according to the plans I had laid out.  I began the scheduling with a GRAND SCHEDULE which I will provide. This schedule literally maps out my entire week and it includes my family and personal commitments.  I have half-hour times in the first column and then, I have the days of the week horizontally on top:  Sunday, Monday, Tuesday…, and then I have half-hour time slots for each activity.  This looks a lot like a calendar or a day planner.  But the difference between this and your day planner is that it is specifically laid out in time slots.  My biggest piece of advice on this is to get really specific about how you are breaking it all down in terms of when you’ll do what.  Now, this is not the schedule to get super specific about work tasks, but it is merely a framework and screenshot of what your week will look like.  Here’s why this is important:  If you can have a mental image of what your week needs to look like, you won’t be pulled in 10 different directions and you can easily go back to that GRAND SCHEDULE and say, “Nope…I committed to this at this time on this day and it’s happening come hell or high water.”  I have included a downloadable sample of my GRAND SCHEDULE for you to customize and personalize for yourself in this post.

Now, (are you still with me???  please don’t check out YET) after I’ve done all of those steps and made my GRAND SCHEDULE, I then start breaking up tasks and determining when I will do what in my business.  Again, this is not hard and fast.  You can always go back and tweak things and change them as you need to, but it is awesome to have it in writing.  Something about having it in writing keeps you on track and helps you focus on what is important.  The BUSINESS SCHEDULE looks almost identical to the GRAND SCHEDULE except for the fact that I’ve left out the personal details.  This is the schedule to get REALLY specific about how I will break down my business tasks that I had laid out for each month earlier on.  I will still have the time slots in the first column and the days of the week on top, but I will break down my tasks into slots that include specific tasks I will perform on those days at that time.  OH. MY. GOSH. you guys!  Doing this has CHANGED MY LIFE FOREVER!!  Knowing what I’m supposed to be doing and when has made my life so much easier.  When someone sends me a text and says, “Hey, you wanna meet for coffee?” I can look at my schedule and say, “You know what?  I’d love to do that, but I have this to do at that time.”  or “You know what?  I would love to!  I have from 11am to 11:45am and then I have to get back to work!”  Talk about DERAIL PREVENTION!!  That’s what this is.  It is DERAIL PREVENTION.  We are preventing ourselves from getting derailed in our dreams and pursuits and we’re planning for our success.

Now that I’ve laid out for you how I got ORGANIZED ABOUT GETTING ORGANIZED in my life and in my business, I want to briefly (this post is already long enough) just talk about some of the fears and hesitation you may be having in even reading this.

…I’m not that organized…

You may be thinking, “Great for her, but I’m just not that organized!”  Well, neither am I, truthfully.  Yes, I have it in me.  And I believe YOU do too.  But it wasn’t until I began to get really serious about my goals for my business that I began to realize the importance of breaking all this down and making it doable for myself.  And here’s the bonus of this:  I did all the heavy lifting FOR YOU!  I created the schedules and laid it out so that all you have to do is put your specific information in there.

…I don’t have that kind of time…

Another thing you may be thinking is, “I don’t have that kind of time!  I work full time.  or I have 3 kids that need me 24/7! or I am a single mom. or I have so much to do!”  You know what?  I get it.  I may not be a single mom, but I am a mother of 3 young children.  I don’t have any family members closeby who can help with the kids.  I was working full-time up until now.  I have quite a few responsibilities.  But you know what?  Nothing in this life is easy.  I know that’s harsh, but it’s true.  If you really want to achieve some goals and make some things happen, you HAVE TO GET ORGANIZED.  Sacrifice is inevitable.  Something will always have to be sacrificed.  Whether it’s sleep…time with your kids…time with your husband…time with friends or extended family members…watching t.v…being on FB…SOMETHING has to give.  And this is merely an exercise in figuring out what you can afford to sacrifice and making it happen intentionally.  Again, I’ve laid out the groundwork for you to do this, so you don’t have to invent the process like I had to, AND I have to remind you that your schedule may look much much different than mine.  You may have only 2 hours a day 4 days a week that you can dedicate to your business…or perhaps even LESS.  The point is, make this YOURS!

this is a lot of work…I’m not ready for this!

Another thought you might be thinking is, “Wow…this is more involved than I thought it would be!  I’m not ready for this!”  And you know what?  That information is really good to know.  If you aren’t in a position where you are ready to get all of this in order, then you can know that you’re not ready to go into business for yourself…right now.  That doesn’t mean you won’t be ready a few months from now or sometime down the road.  If this is you, don’t be discouraged.  I beg you!!  If you feel like this is just too intense, that is your call.  And I will not hold it against  you.  I have had business ideas for YEARS, but I would be lying to you if I told you I was ready to do it before now.  It just wasn’t a priority for me.  But I’m going to be tough love on you again here.  If you are saying this to yourself, you need to ask yourself if you’re just feeling afraid or you are just being lazy.  I know…again…I don’t want to offend you here, but I want to lovingly say that you need to decide what is holding you back.  If you truly don’t think you’re ready, that’s a legit feeling to have.  But if you have an inner nudge that says you need to do this and it keeps coming up for you over and over again, FOR THE LOVE!!!  Just do it!!  And don’t resist this step in getting organized about HOW you do it!!  It is so important for your success.

There’s so much more to say here, but I will leave you with this information for now.  My sincere hope is that it is helpful for you, and I hope that you would share this post with people you know who are struggling with getting organized in their business.  Also, take a moment if you will to subscribe to my email list so you can get more information like this.  And lastly, please comment below.  It helps me to know your feedback and how this has or has not helped you along your journey.

…here’s some FREE stuff for you!!

I’ve included a My Schedule printable download for you to customize to fit your business and schedule.  Like I said, I use and cannot speak highly enough about Google Sheets to help me get really clear on what I need to be doing and when.  Google sheets is great for creating spreadsheets, and if you have a Google account, it can be found in all the extras like docs and photos that you can use with Google.  If you haven’t heard of it, it’s like Excel and it’s free.  You can also share your google sheets with others if you are collaborating.

Enjoy!!!

(and don’t forget that feedback!)

xoxo,

Amy

Get your printable “My Schedule” download by signing up below!

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Redeeming the Time

Redeeming the Time

Before I began working full time outside of the home, I always thought my lack of success in business or even things at home was a direct reflection on me.  I would beat myself up about the fact that I could never figure out how to find time to do anything.  And I’m not even talking about BIG THINGS.  I’m referring to small things like:  getting laundry folded and put away, cleaning out clutter, organizing my pantry, cleaning up my backyard, putting up picture frames, or (gasp!!) filling out even ONE word, let alone a memory, in my children’s baby books.  Now, I’ll be real with you.  I didn’t lose sleep over any of that.  Truthfully, I’m not that ambitious of a person by nature, and I knew if I let myself get obsessed about ALL THE THINGS I simply couldn’t find time or energy to do, I’d lose my mind.  So I didn’t obsess.  I didn’t let myself go into deep depression over it.  But I did feel frustrated.  I did feel like I didn’t measure up in a lot of ways.  Sure, my kids were happy…I was somewhat happy on the surface, but a big part of me felt disheveled and completely chaotic.

Then I began working. Full time.  Outside the home.  From 5am to 1:30pm.  Every day.

I tell you that because it was a complete shift in my perspective of what I could accomplish and what I could not do.  And the list of things I could not do were FAR greater than the things I could do.  I could:  get groceries from the grocery store.  I could put those groceries away.  I could cook a simple dinner.  I could clean up the bathrooms.   I could throw laundry IN the washer…and later IN the dryer.  I could KISS my kids goodnight and hug them as much as I could when I saw them.  I could briefly chat or text my husband about his day.  I could write a check to my daughter’s preschool and sometimes even put that check in her school folder so it got to the school’s director without a late fee.

I could not, however:

  1. Scrub my kitchen floors
  2. Cook yummy dinners
  3. Blog about my day
  4. Keep track of our family budget
  5. Call friends or family members and chat
  6. Spend quality time watching a great show in front of the t.v. with my husband and a glass of wine
  7. Shave my legs
  8. Wash my hair frequently
  9. Go out with girlfriends
  10. Spend lots of quality time taking my kids places
  11. Deep clean my bathroom
  12. Make sure my house was “presentable”
  13. Organize my photos
  14. Backup my harddrive
  15. Backup my phone storage
  16. Take long baths
  17. Clean up junk mail
  18. Sift through all the paperwork
  19. File away important documents
  20. Get laundry from dryer and fold it

And oh…the list goes on, but I will spare you ALL THE THINGS I COULDN’T DO WHEN I WAS WORKING FULL TIME.

So, this shift…this mental shift I had when I was working, helped me to realize that all this time I once THOUGHT I had was a myth.  It simply wasn’t true.  Now, yes, I was home more when I was a stay-at-home Mama, but the time I had to actually DO things was zip, zilch, nada, nil.

I said all that to say, that once I decided to quit my job and start working for myself FULL TIME, I quickly learned, once again, that even though my kids were not with me for a good portion of the day like they had once been, I still was racing the clock and spinning my proverbial wheels and finding that I wasn’t getting anything actually DONE in my day.

I think the concept of TIME is a real, booty kicking interesting concept, don’t you?  I think we always THINK we have more time than we do, and we’re always SURPRISED when we discover that we’ve RUN OUT of time.  I firmly believe that this is why the Apostle Paul warns us in Ephesians 5:15-16 to “Pay careful attention, then, to how you walk—not as unwise people but as wise—making the most of the time, because the days are evil.” (HCSV)  In the King James Version it says, “Redeeming the time…” and I like that word “redeem” because it really hits the nail on the head.  If we don’t pay CAREFUL attention to our time, it will POOF!! be gone!!  In an instant.  In a heartbeat.  Not only is LIFE itself super short, but our days are SO MUCH SHORTER.  So it’s unbelievably vital for us to KNOW EXACTLY what we need to be doing with every moment of our every day.  We don’t have time to waste.  

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